News: The Help helping America

The Help is helping America, at least for December. Out today on DVD and Blu-ray, the comedy-drama movie is helping to promote and donating to charity Feeding America.

Feeding America supplies food to more than 37 million low-income Americans every year, including 14 million children and 3 million seniors.

Through Dec. 11, Walt Disney Studios is giving a limited-time coupon for $5 off the purchase of The Help on DVD or Blu-ray to anyone who donates $1 to Feeding America online at FeedingAmerica.org/TheHelp.

Disney division Touchstone Pictures, which distributed the DreamWorks movie, will provide a donation of up to $10,000 to Feeding America, matching donations made through The Help site.

The Help Facebook and Twitter accounts are giving fans other ways they can help the hungry throughout December.

And food donation boxes for the Feeding America and The Help campaign will be at community events in Manhattan, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas and Atlanta through December. Food collected will be distributed by the local Feeding America food bank.

Consumers are asked to give foods such as cereal, pasta, rice, beans, canned fruits and vegetables, soups, 100% juices, peanut butter and canned tuna, chicken or turkey.

Based on the New York Times best-selling book of the same name by Kathryn Stockett, The Help stars Emma Stone as a young writer who rallies the black help in Jackson, Miss., for a tell-all book that reveals the secrets of their lives taking care of the town’s rich white families.